Introduction


Established in 2007 with a clear idea to deliver superior consumer insights which will be effectively used to garner extra market share and also improve the market position

Our Philosophy


Verace brings to the table a complete understanding of the process and a finely tuned ability to comprehend the market in it’s ever changing state

Our Story


Back in 2007, when the market was at the brink of change, India was poised for tremendous technological changes. The old had not fully relinquished it’s hold on the world. Verace was born with a mission to deliver actionable insights.

Verace grew by embracing diversity. India is a land of opportunity, the mother of diversity and there is no consumer like the Indian consumer. We are a tough-minded lot, enduring through challenges & rising to the top with sheer perseverance. The Indian mentality is a rare but an important one for a marketer to understand. What are its nuances? What are the triggers and barriers? Which is that so-called sweet spot for a marketer to target? Verace has dabbled with these questions from its inception & perfected its insights with experience and intellect.

Services We Offer


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Market Development

The modern world is in a continuous movement and people everywhere are

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Market Entry Strategy

The modern world is in a continuous movement and people everywhere are

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Satisfaction and Loyalty Measurement

The modern world is in a continuous movement and people everywhere are

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New Product Development

The modern world is in a continuous movement and people everywhere are

Why Choose Us?


Deliver
superior
consumer
insights

Great team

We believe in cutting edge reporting, in information that is not just good to know but actionable and which can be used to gain market share. We understand that diagnosis and prognosis are equally important for a company and hence we take extreme care and precaution to ensure that there are no black boxes. Valuable information, and not just data thrown, in simple, easy to read, and timely reports are our thrust areas. out-of the box thinking for superior consumer insight activation.

We have superior data collection processes (including Face to Face, CATI and CAPI) and web-based/ online research. We have processes in place that ensure quality data reaches us on time, and hence enabling us to arrive at actionable insights

Honorary Advisors