Computer Aided Telephonic Interviews
Interviews carried out by telephone are guided by a questionnaire displayed on the screen of a computer. The interviewer records answers via the keyboard to correspond with the pre-coded responses displayed on the screen.
CATI research has considerable advantages:
- The interviewer is left free to concentrate on the interview itself as the routing instructions are taken care of
- Data is entered directly and the subsequent transactions of data processing are eliminated – cost and punching errors are reduced
- The whole process is speeded up because data is entered as it is obtained
- At intervals during the survey, the researcher can interrogate the computer to examine the results
- An analysis of results can be obtained immediately after the last interview has been completed