Ananth Nagasamudram is the Managing Director of Verace Market Research. Ananth founded Verace in 2007 and has driven Verace into the era of global consumerism. He has over 20+ years of experience in the market research domain. Prior to Verace, Ananth has a wide array of expertise in areas of go to market strategy, market insights, competition analysis, pricing strategies, positioning concepts, consumer buying behavior and achieving full organizational potential.

Ananth sets and evolves the strategic direction for the company and its portfolio of offerings, while nurturing some strong individuals who drive its execution. Ananth has over 15 years of work experience in TVS Motor Company where he was the Head of Market research. In his tenure, he oversaw a range of strategy and marketing projects. After TVS, Ananth gained valuable experience in another market research company, Market Probe which helped him gain the resolution to venture and start his own enterprise.

Outside of work, Ananth enjoys playing squash and badminton. He is an avid reader and enjoys literature and listening to Carnatic music in his free time.