CAPI – Computer Aided Personal Interviews
Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions.
CAPI researches help to control the interview processes as the interviewer is present with the respondents at the time of interview and after the interview, the data collected is sent to the central computer through a secured connection.
- The face-to-face setting allows the interviewer to capture verbal and non-verbal feedback.
- Personal interviewing allows for interviews of longer duration. Interviews of 45 minutes or more are not uncommon.
- Modern devices can record audio feedback from respondent, track GPS location and allows pictures to be taken of the interview, thus adding to the quality of the data.
- There is no need for transcription
- The presence of an interviewer helps when probing for spontaneous awareness of certain topics.