Qualitative Research

Bulletin Boards – Online

A private online forum that research participants can log into to answer questions and share information, ideas, and opinions. A trained moderator is present and helps to stimulate and direct the discussion as necessary. Clients can observe results by logging in and transcripts can be printed at any point in the study. Online bulletin boards have some of the interactive advantages of focus groups or face-to-face IDIs with the advantage of resource efficiencies provided by online interviewing technology.

Online bulletin boards can be used for:

  • Exploratory research
  • Sensitive topics where anonymity is desired
  • Continuous projects
  • Targeting difficult to reach respondents (e.g. medical practitioners or business professionals)