Qualitative Research

Product Placement & Usability Testing

Verace is completely focused to get the high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.

According to the definition from Interaction Design Foundation, “user experience (UX) design is the process of creating products that provide meaningful and personally relevant experiences. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it.”

Verace connects with the users pain points, employing customer empathy to walk in their shoes and extract the desired data.