Branding can provide benefits for both buyers & sellers. Customers benefit because they can identify specific products they do and do not like. This helps them to buy things they feel satisfy their wants and needs and it effectively reduces time taken to purchase that product. Branding makes repeat buying
Blogs








Verace is a market research agency headquartered in Bangalore. It was established in 2007 with a clear idea to deliver superior consumer insights which will be effectively used to garner extra market share and also improve the market position.