Introduction
Established in 2007 with a clear idea to deliver superior consumer insights which will be effectively used to garner extra market share and also improve the market position
Our Philosophy
Verace brings to the table a complete understanding of the process and a finely tuned ability to comprehend the market in it’s ever changing state
Our Story
Back in 2007, when the market was at the brink of change, India was poised for tremendous technological changes. The old had not fully relinquished it’s hold on the world. Verace was born with a mission to deliver actionable insights.
Verace grew by embracing diversity. India is a land of opportunity, the mother of diversity and there is no consumer like the Indian consumer. We are a tough-minded lot, enduring through challenges & rising to the top with sheer perseverance. The Indian mentality is a rare but an important one for a marketer to understand. What are its nuances? What are the triggers and barriers? Which is that so-called sweet spot for a marketer to target? Verace has dabbled with these questions from its inception & perfected its insights with experience and intellect.
Services We Offer
Market Development
The modern world is in a continuous movement and people everywhere are
Market Entry Strategy
The modern world is in a continuous movement and people everywhere are
Satisfaction and Loyalty Measurement
The modern world is in a continuous movement and people everywhere are
New Product Development
The modern world is in a continuous movement and people everywhere are
Why Choose Us?
Great team
We believe in cutting edge reporting, in information that is not just good to know but actionable and which can be used to gain market share. We understand that diagnosis and prognosis are equally important for a company and hence we take extreme care and precaution to ensure that there are no black boxes. Valuable information, and not just data thrown, in simple, easy to read, and timely reports are our thrust areas. out-of the box thinking for superior consumer insight activation.
We have superior data collection processes (including Face to Face, CATI and CAPI) and web-based/ online research. We have processes in place that ensure quality data reaches us on time, and hence enabling us to arrive at actionable insights
Honorary Advisors
“Empathy for the consumer is one of the biggest strengths of a company. To walk in their shoes and feel the extent of their pain. Your product or service is as good as what your consumer says it is. Verace, through targeted & empathetic approaches understands your customer, feels their pain & evaluates the extent of it. Ultimately that leads to a higher connect & unshakable loyalty between you & your consumer”
R Chandramouli is an Agripreneur. He was the CEO of TVS Emerald, COO of Mahindra Reva Electric Company, Senior Vice President in TVS Motor Company.
He holds a PGDM degree from IIM Ahmedabad and has experience in Consumer based New Product Development, Brand creation and management, Unearthing Market opportunities & Customer relationship.
“In this world of data obsession and speed to market, data meaning through precise extraction of customer insights is the key for product and marketing strategies. Unfortunately, only a few professionals have the innate ability and professional training in this area. I am happy to state Mr Ananth, the Founder of Verace Market Research is one such professional to count on"
Mr Sridhar, who was the CEO of Escorts is the pioneer, practitioner and preacher of Art of Business Warfare. This is the emerging business model centered around "Winning". The primary Virtues are "Deception and Attack". This model helps every company, irrespective of being small or big, helps to play it hard and prepares for a market domination. Unfortunately, this specialization is neither taught nor practiced by business schools and the corporate professionals.
“Detailing is very important when it comes to Market Research. Everything holds great significance. Verace has proven time and again that they can deliver on their promise. They provide utmost clarity on what your next decision should be.”
Sreedhar is a BSc, MBA (OUBS-UK), AMMI, Fellow Institute of Motor Industry, London and has executive education certifications from Harvard Business School, University of Michigan Business School, University of Warwick, National University of Singapore & ISB.
He has over four decades of Automotive Industry experience primarily in the field of After Sales & Customer Management apart from NPD, marketing, problem solving & special projects.
Verace is a market research agency headquartered in Bangalore. It was established in 2007 with a clear idea to deliver superior consumer insights which will be effectively used to garner extra market share and also improve the market position.