Qualitative Research
1. Focus Group Discussions:
A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. The group of participants is guided by a moderator (or group facilitator) who introduces topics for discussion and helps the group to participate in a lively and natural discussion amongst themselves.
The strength of FGD relies on allowing the participants to agree or disagree with each other so that it provides an insight into how a group thinks about an issue, about the range of opinion and ideas, and the inconsistencies and variation that exists in a particular community in terms of beliefs and their experiences and practices.
We also offer online focus group in which the respondents can participate from any geography in the world and share their views by just logging on the internet with other respondents just like in the traditional approach.
2. In-Depth Interviews:
Depth or in-depth interview is a qualitative research technique which is used to conduct intensive individual interviews where numbers of respondents are less and research is focused on a specific product, technique, situation or objective. Companies employ market research firms to employ In-depth interviews to understand consumer behavior for a new product or to expand sales of existing products.
Advantages of In-depth interviews
– Comparatively much more detailed information than other data collection methods like surveys and focused group discussions.
– Provide much more relaxed information to collect information- people feel more comfortable in having a personal conversation rather than filling surveys.
3. Bulletin Boards – Online
A private online forum that research participants can log into to answer questions and share information, ideas, and opinions. A trained moderator is present and helps to stimulate and direct the discussion as necessary. Clients can observe results by logging in and transcripts can be printed at any point in the study. Online bulletin boards have some of the interactive advantages of focus groups or face-to-face IDIs with the advantage of resource efficiencies provided by online interviewing technology.
Online bulletin boards can be used for:
4. Product Placement & Usability Testing
Verace is completely focused to get the high-value aspect of the user experience which affects user satisfaction by determining their perception, needs, and anticipated cost and in turn profitability.
According to the definition from Interaction Design Foundation, “user experience (UX) design is the process of creating products that provide meaningful and personally relevant experiences. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it.”
Verace connects with the users pain points, employing customer empathy to walk in their shoes and extract the desired data.
5. Ethnographic Research:
Ethnography is a kind of research conducted within the context of consumer experience, social interaction, behaviors and perceptions in the real world within teams, groups, organizations, and communities. It helps to understand the consumer’s environment through direct observation and exploration of their social, economic and cultural aspects which affects and influences their product selection and uses traditionally in consultation with an experienced Qualitative moderator.
Our Ethnography Market Research team is well trained and highly experienced in conducting Ethnography studies and always adheres to the following basic principles and techniques:
Verace is a market research agency headquartered in Bangalore. It was established in 2007 with a clear idea to deliver superior consumer insights which will be effectively used to garner extra market share and also improve the market position.